Challenge: A digital publishing company was hitting a growth ceiling at $2M in revenue, with transactional sales and no clear path to scale. The owner feared losing market share in a competitive industry.
Solution: Using our Exit Readiness Accelerator™ service, we applied our valuation multiplier framework We productized services (Value Accelerator #15) to create a scalable product line, secured defensible IP (Value Accelerator #6) to build a competitive moat, and removed owner dependency by building SOPs and hiring experienced managers. They acquired additional products to expand offerings, and leveraged butterfly leverage to stack micro-opportunities (e.g., new digital channels, partnerships). We also implemented Valuation Amplifiers, focusing on recurring revenue (MRR) and competitive advantage.
Results: Revenue grew 3x to $6M, profits increased 12x, and the business value surged 30x, making it an attractive acquisition target.
Impact: The company gained market dominance and momentum, ensuring long-term growth and optionality.
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